Sera Program: Empowering women at a grassroots level
ZOO Memorial Foundation’s work helps develop, connect and transform communities, empowering women to fully engage in digital technology and the opportunities it brings. This access benefits not only the women but also their families and wider society. In 2019, 70% of those ZOO served were women, and through the Sera Program, women have access to a friendly, open environment that encourages learning and sharing ideas.
Digital training is essential for women to get small businesses off the ground and fully participate in a world that is becoming ever more digitally focused. ZOO’s women-focused programs create a safe environment in which to learn and develop new skills and confidence to assert themselves in digital spaces. This is essential as communication digitally connects not just businesses with customers, but families and friends too.
By Zoe Willis